Aug
20
2007
Better Landing Pages - Better Conversions
Posted by: cgallent in Website Conversion Tips, Landing PagesHere’s a great video case study from the people at Future Now and their excellent Blog - GrokDotCom.
Simply put, make sure that the URL’s associated with your AdWords match up to create a streamlined user experience for those searching out your products and services. If you’re using specific keywords for specific products - use a specific URL that either lands on that product or that product’s category.
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