Conversion-Funnel.com

Case Study: E-Commerce Product Page Optimization

cgallent — Mon, 27 Aug 2007 19:34:33 +0000

Here’s a screencast from the folks at Future Now talking about e-commerce page optimization. This is very interesting because they actually find a similar product on 3 different websites and compare and contrast the designs, calls to action and other on-page features.

Case Study: Landing Page Conversion

cgallent — Mon, 27 Aug 2007 19:22:55 +0000

Here’s an interesting case study about what you can learn from testing offers and calls to action.

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests

Basically, you need to look at more information than just the clicks when you’re evaluating your landing pages - or anything for that matter. There are some good tips there to give you some insight.

BarCamp Nashville Video Highlights

cgallent — Sat, 25 Aug 2007 23:13:30 +0000

tags: barcampnashville

Understand the Steps Within Your Conversion Funnel

cgallent — Wed, 22 Aug 2007 21:34:11 +0000

Listen to our PodCast recapping my speech at CarCamp Nashville. The focus of this PodCast is better understanding the Conversion Funnel and relating it to optimizing an assembly line.

tags: chip gallent, podcast, conversion funnel

BarCamp Nashville Recap

cgallent — Tue, 21 Aug 2007 17:06:06 +0000

Here are the highlights from my presentation last Saturday at BarCamp Nashville.

The Conversion Funnel is a tool that can help you understand the following:

How can I break down my visitors site behaviors.
How can I understand all of the steps of my website’s success metric – sale, lead or registration.
Understand that what you think you know about how your visitors interact with your site is unimportant.
Understand that online marketing and website usability are now sciences – they’re not an art.

What are the goals of the Conversion Funnel?

Break down your conversion process to determine where the opportunities for success are within your website.
Understand why your site visitors don’t continue to the next step.

What does the Conversion Funnel look like?

(more…)

tags: conversion funnel, barcampnashville

Better Landing Pages - Better Conversions

cgallent — Mon, 20 Aug 2007 15:07:40 +0000

Here’s a great video case study from the people at Future Now and their excellent Blog - GrokDotCom.

Simply put, make sure that the URL’s associated with your AdWords match up to create a streamlined user experience for those searching out your products and services. If you’re using specific keywords for specific products - use a specific URL that either lands on that product or that product’s category.

tags: landing page optimization, website conversion

BarCamp Materials

cgallent — Sun, 19 Aug 2007 13:08:59 +0000

For those of you who attended BarCamp Nashville yesterday - thanks for coming out.

I’ll post my materials and links for you on Monday…stay tuned.

tags: barcampnashville

BarCamp Nashville

cgallent — Sat, 18 Aug 2007 12:54:41 +0000

I’m speaking today at 5:00pm at BarCamp Nashville. Check out this great event at the Exit/In in Nashville.

I will post my materials shortly for those who are attending the event.

tags: barcampnashville

Content is, and Will Always Be …King

cgallent — Tue, 14 Aug 2007 02:24:18 +0000

They’ve said it from day one. Content is king. Here’s an article many years later that continues to validate the fact:

Half of Web Time Spent Viewing Content: Study

You gotta have bait before you can set the trap!

Don’t Forget SEO

cgallent — Tue, 10 Aug 2004 21:56:36 +0000

Danny Sullivan recently spoke at Jupitermedia’s Search Engine strategies show and outlined the state of the Search Engine Optimization industry. Here’s the article: Keynote: Don’t Forget SEO