Conversion-Funnel.com

Here’s a screencast from the folks at Future Now talking about e-commerce page optimization. This is very interesting because they actually find a similar product on 3 different websites and compare and contrast the designs, calls to action and other on-page features.

Here’s an interesting case study about what you can learn from testing offers and calls to action.

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests

Basically, you need to look at more information than just the clicks when you’re evaluating your landing pages - or anything for that matter. There are some good tips there to give you some insight.

Listen to our PodCast recapping my speech at CarCamp Nashville. The focus of this PodCast is better understanding the Conversion Funnel and relating it to optimizing an assembly line.

 

 Standard Podcast [7:12m]: Play Now | Play in Popup | Download (35)

Here are the highlights from my presentation last Saturday at BarCamp Nashville.

The Conversion Funnel is a tool that can help you understand the following:

1. How can I break down my visitors site behaviors.
2. How can I understand all of the steps of my website’s success metric – sale, lead or registration.
3. Understand that what you think you know about how your visitors interact with your site is unimportant.
4. Understand that online marketing and website usability are now sciences – they’re not an art.

What are the goals of the Conversion Funnel?

1. Break down your conversion process to determine where the opportunities for success are within your website.
2. Understand why your site visitors don’t continue to the next step.

What does the Conversion Funnel look like?

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