Conversion-Funnel.com

Here’s an interesting case study about what you can learn from testing offers and calls to action.

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests

Basically, you need to look at more information than just the clicks when you’re evaluating your landing pages - or anything for that matter. There are some good tips there to give you some insight.

Here’s a great video case study from the people at Future Now and their excellent Blog - GrokDotCom.

Simply put, make sure that the URL’s associated with your AdWords match up to create a streamlined user experience for those searching out your products and services. If you’re using specific keywords for specific products - use a specific URL that either lands on that product or that product’s category.