Conversion-Funnel.com

I can’t believe how many website operators out there still do not own their own domain names. If you are not sure go to one of the WHOIS directories: http://www.whois.net/ and look up your domain name. If you are NOT the “administrative contact” you do not currently “own” your domain. I would advise you to remedy this immediately. One of the best ways to to this is to call whom ever is the administrative contact (usually our ISP or web host) and tell them that your lawyer is performing a copyright check and that they noticed that you were not the administrative contact for your domain. Then tell them that it needs to change ASAP.

Over 75% of the time, Internet users type two or more words into their search phrases to find their desired information.

A recent study by OneStat.com revealed that Internet users are getting more experienced at finding the information they want through search engines. This trend shows that key-phrases, not keywords, are vastly more important in today?s search engine optimization strategies.

Too many times I see websites with no defined key-phrases, just clusters of keywords. And, for the most part, competing websites are doing the same. For example, don’t use “lawyer” as a single keyword imbedded into your website. Instead, use “Nashville criminal defense lawyer” as one of your key-phrases to more accurately connect with those looking for you through a search engine.

Building your key-phrases is much like defining your target audience. The more accurate and specific each is, the easier they are to target and get a coveted top 10 ranking. Therefore we present the following theory: The more precise your key-phrases match your user’s search phrases, the greater the likelihood your website will be at the top of the delivered search results.

Once you decide to make the switch to key-phrases over keywords, you must optimize your website in specific ways to affect your search engine rankings. And, forget about meta-tags - they are history.