Conversion-Funnel.com

Here’s a screencast from the folks at Future Now talking about e-commerce page optimization. This is very interesting because they actually find a similar product on 3 different websites and compare and contrast the designs, calls to action and other on-page features.

Here’s an interesting case study about what you can learn from testing offers and calls to action.

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests

Basically, you need to look at more information than just the clicks when you’re evaluating your landing pages - or anything for that matter. There are some good tips there to give you some insight.