I get asked this question all the time - should I do one or the other? Here’s a great article by Debbie Weil about why you should do both: Three Reasons to Publish an E-Newsletter AND a Blog.
Archive for June, 2004
Those of you that know me know that I preach about everything in the marketing space - especially websites - must contrubute to generating leads. Here’s a great article about the corporate world and how they’re refocusing on lead generation to impact the bottom line: Revitalizing Lead Creation: Six Strategies That Work (Part 1)
I am a huge proponent of using white papers in conjunction with an online lead generation program. Here is a great case study talking about a great white paper campaign: How to Turn Your White Paper Promo Into a One-two Punch to Generate Better Leads.
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