Now here is a simple, easy-to-understand article demonstrating why website measurement is a great thing: Web Measurement: What You Don’t Know Would Make a Great Book.
Here’s the scenario - what if you are selling a X amount of product through your website, but you’re only converting 0.2% of the visitors. The latest research from Shop.org states that the average conversion is 1.8%. The fact is that you’d be missing out.
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