Conversion-Funnel.com

To quote a post I read the other day about the state of what we know now about Google’s Florida update; “one word - themes.” This is something that has been coming for a while and harkens back to the old mantra of content is king.

Here is a great piece on the idea of a theme for a website: Search Engine Theme Pyramids. Check it out.

Are you complying with the new CAN-SPAM law. Here is a primer on the essence of what the law is about and how it applies to you: MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR.

The basics of the law (I am not a lawyer) is that you must be honest about who you are (senders address & server info), what the message is about (truthful subject line), properly labeled (list an unsubscribe link & physical address), and maintain a file of those who have opted out.

What’s working these days in the world of online marketing? AD:TECH latest survey details what the top spenders in online marketing are saying. It’s no surprise to me that email to your own list is topping the results. Right behind that is paid search engine ads. Check out the article for more information.

Here is an interesting white paper on how Macromedia overcame a miserable website: Macromedia.com: A Redesign Done Right.

Redesigns and makeovers are always a tough process. In situations where I have had data and extra-company feedback to work with, the end result has been stellar. It is so important for you to understand your user and their needs. Unfortunately, too many companies go the opposite direction and build their websites from the perspective of how they want their user to interact with them.

Which day is the most popular for sending out an email newsletter or marketing piece? Today’s eMarketer comments on a recent report by emailLabs about this topic: E-Mail Marketing: A Weekly Perspective.

Coincidentally, the day that is the most popular, Wednesday, is also the most effective. Click through rates are at their highest on this day - 24.1% in the third quarter.