Conversion-Funnel.com

Have you ever sat down and thought about this question? Is it making you money? Is it influencing your business? It is affecting your bottom line? Have you hired web designer after web designer to try and get it ‘right’?

Many are guilty of having a website because they believe that they need one. Or, that their market dictated that they should. But, are those excuses good enough to keep one around?

Not really.

So, why keep one?

Websites can do three things for your business:

1. Validate you. It shows that you can provide particular goods or services.
2. Market your goods and services.
3. Initiate a transaction that can be fulfilled multiple ways.

You website must be treated with the same respect that you show your brand, product mix, and divisions of your company. You need to address your strategic direction, have a plan and continually monitor its performance. Then, and only then will you understand why a website is so important to your business.

Is having a website in today’s world a necessity?

Absolutely.

We’ve helped numerous companies answer these questions and be more successful with their website strategies. Contact us for more information.

If any of you have found your Google rankings suddenly not what they used to be - you’re not alone. On November 15th, 2003, Google implemented the so-called “Florida” update. Needless to say, rankings and rants have been all over the place. Theories vary and tempers in the Search Engine community are rampant. What I can advise is that we should all hold our breaths until after the first of the year. There are those who feel that this is a “bug” in Google’s algorithm.

Here is an article by Leslie Rhode: A Statistical and Experimental Analysis of Google’s Florida Update. He has some interesting theories and analysis on what happened.

Also, you can watch WebmasterWorld.com’s forums that are hot on this topic. Here’s a great one for an overview: What The Early Research is Showing - Florida Update 2003.

What Can Web Copywriters Learn From Direct Mail?

My contention all along is that there is a writing style for the web. You take a little from the direct mail world, a little from print advertising and throw in some conversational tone - voila! Web Writing Style. This article gives some great tips on writing online.

It is so important for your website to take advantage of error handling. If one of your users navigates to a missing page on the site - how is it handled? This article, “Error Messages: More Important to Your Web Site Than You Think” , is a great outline of what can an should happen. If you have any questions, please let us know.