Conversion-Funnel.com

Over 75% of the time, Internet users type two or more words into their search phrases to find their desired information.

A recent study by OneStat.com revealed that Internet users are getting more experienced at finding the information they want through search engines. This trend shows that key-phrases, not keywords, are vastly more important in today?s search engine optimization strategies.

Too many times I see websites with no defined key-phrases, just clusters of keywords. And, for the most part, competing websites are doing the same. For example, don’t use “lawyer” as a single keyword imbedded into your website. Instead, use “Nashville criminal defense lawyer” as one of your key-phrases to more accurately connect with those looking for you through a search engine.

Building your key-phrases is much like defining your target audience. The more accurate and specific each is, the easier they are to target and get a coveted top 10 ranking. Therefore we present the following theory: The more precise your key-phrases match your user’s search phrases, the greater the likelihood your website will be at the top of the delivered search results.

Once you decide to make the switch to key-phrases over keywords, you must optimize your website in specific ways to affect your search engine rankings. And, forget about meta-tags - they are history.