The cost of domain names (www.yourname.com) has dwindled down to nearly nothing these days. Companies like GoDaddy.com and Directi.com are offering dotcom’s for $12.99 or less per year.
In the past these domain names were usually bought so that you had some form of your company name and maybe you would buy an alternate domain name including a keyword or two (www.keywordphrase.com). Then all of these domain names would point to the same website.
Now, these low domain name costs force us to think not only offensively, but defensively, too.
We know that having keyword-rich domain names with dashes in them (www.your-keyword-phrase.com) is one of the BEST ways to influence your search engine rankings. And, with prices this low you can afford to corner your market on every keyword derivative that might be coveted by your competition.
Even if you are not interested in buying the name and hosting content for it, you might be interested in keeping your competition away from them. Buy them and tuck them away to maintain your competitive advantage.
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