| Of companies reporting sales increases in 2001, two-thirds attribute the increases to email marketing. |
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- Direct Marketing Association, 2002 |
It’s amazing but true. Corporate america is catching up with the digital marketing revolution. There are so many ways that you can use email and they fall into one of two tactics - customer retention or customer acquisition.
How you acquire and retain customers has seen some drastic changes over the last decade. We’ve always had direct marketing, but not to the degree of accuracy that technology affords us. Regardless of whatever you use, here are four key reminders for deploying any kind of Digital Marketing campaign:
- Give away something for free - knowledge, advice or tangible.
- Get personal and communicate on a one-to-one basis.
- Keep it short and to the point.
- Respond immediately, either by phone or email.
In the aforementioned study, the DMA also revealed some very interesting research figures for both on and offline marketing tactics and their abilities to perform both customer retention and customer acquisition functions:
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